2nd successful case of social media marketing:
Naked Pizza
It was the Naked pizza
who first started order and delivering system using social media, especially twitter.
Naked pizza is a takeout and delivery restaurant with a mission
to make an unhealthy and popular fast food healthier, more nutritious and better tasting.
They wanted to share their these precious value with more customers.
After noticing that this kind of one-sided marketing is no more effective, Jeff and his co-founder decided to try new way of marketing: Using Twitter!
They made twitter account for communicating: talk about their products with their customers and make them spread out through twitter.
As one of this strategy, they wrote down their twitter account instead of phone number on a signboard.
Surprisingly, using new marketing concept of " Twitter: follow us for specials",
the sales of naked pizza increased by 20 percent and now they have about 20000 followers and 69% of the total sales came from customers who stated they made an order through twitter.
Above this, the impact of twitter for Naked Pizza is quite great:
▶They added a kiosk in the store inviting customers to sign up for a twitter account and follow them on twitter.
▶Tracking twitter is so important to Naked Pizza that they have added a button in the point of sale system to make it easy for employees to track.
(source: Twitter for business case study: Naked Pizza by Alan Underkofler on September 9, 2009)
They made twitter account for communicating: talk about their products with their customers and make them spread out through twitter.
As one of this strategy, they wrote down their twitter account instead of phone number on a signboard.
Surprisingly, using new marketing concept of " Twitter: follow us for specials",
the sales of naked pizza increased by 20 percent and now they have about 20000 followers and 69% of the total sales came from customers who stated they made an order through twitter.
Above this, the impact of twitter for Naked Pizza is quite great:
▶They added a kiosk in the store inviting customers to sign up for a twitter account and follow them on twitter.
▶Tracking twitter is so important to Naked Pizza that they have added a button in the point of sale system to make it easy for employees to track.
(source: Twitter for business case study: Naked Pizza by Alan Underkofler on September 9, 2009)
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