KLM Surprise

1st successful case of social media marketing 

: KLM Airlines

 How many times did you travel by airplane? Have you ever heard about the airline company named KLM? This company make customers have a good image about their company by using social media marketing, especially Twitter. 

"KLM Surprise :D"

This campaign started after KLM noticed that many people kill their time doing their smartphone during waiting time at the airport. With this information, they decided to focus more on marketing using social media and they tried to make their customers surprised based on the customer information posted on their twitter.

One day, 

one of the KLM Airlines personnel saw the man killing his free time doing his twitter and gave the surprising gift, cool application to him. It was the starting point of the campaign of "KLM Surprise"

After that, KLM Airlines continued to check the twitter regularly and provided customized service for their customers. This efforts contributed KLM Airlines greatly by making people have a positive image for KLM. That's because they succeed to give an impression to their customers by communicating them effectively through social media and trying to providing special service for them. Many people consider this strategy is one of successful case of social media marketing.

Here is the youtube video posted by KLM introducing their service, "KLM Surprising"
Why don't you try KLM airlines if you have a plan to travel abroad?