Enjoy in-time communication with your friends!:D
successful case of social media marketing:
DIESEL
Do you usually go shopping alone or friends?
Maybe many people seem to go shopping with others
because they want to hear other's opinions or get some advice about their fashion.
DIESEL could get benefits from social media marketing
because they found out potential needs of customers and satisfied them.
During my research for this blogging, I strongly felt that the most important thing in success of social media marketing is a active communication with their customers.
Do you usually go shopping alone or friends?
Maybe many people seem to go shopping with others
because they want to hear other's opinions or get some advice about their fashion.
Considering this kind of natural needs of people,
DIESEL tried new types of marketing strategy using facebook.
To be specific, they installed the camera inside the fitting room named "DIESEL CAM" and encourage people to take a picture of themselves trying some new clothes.
Then, people can upload their photos on the DIESEL's facebook page
and share them with others.
Since people could be naturally exposed to the brand "DIESEL" by seeing the pictures that their friends posted on facebook,
DIESEL could raise brand awareness in a natural way.
DIESEL could get benefits from social media marketing
because they found out potential needs of customers and satisfied them.
During my research for this blogging, I strongly felt that the most important thing in success of social media marketing is a active communication with their customers.
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