IKEA

Mission: Make customers participate in the event!

- successful case of Social Media Marketing

: IKEA 

IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. 

They are known for its modern architectural designs on various types of appliance and furniture, often associated with a simplified eco-friendly interior design.

(Source: Wikipedia) 

IKEA started special events using facebook 

when they opened new store in Malmo, Sweden, to promote it. 

They uploaded some photos of a showroom on their facebook page and 

announced that they will offer the real furniture to person who first tagged his/her name on the item posted on their facebook showroom. 

Here is an Youtube video showing this event specifically!

People eagerly participate in that event to get stylish furniture of IKEA. This kind of event that was different from common event of encouraging people to make comments or just to click the "Like" button.

People could take part in the event in person by making a link and tagging their names. 

People using facebook made these events more and more popular by sharing it. 

Even after the event, customers wanted to see more pictures of various products through facebook and IKEA could get advertising effects without spending money. 

IKEA could succeed by making people participate in the event actively. 

These days, many company having a facebook page and tried similar events which people don't have interests anymore. 

Therefore, It is time for many companies to develop a creative strategy to attract new customers.