Nestle

Failure of Social Media Marketing:(

: Nestle

Nestle is "a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. " (source: Wikipedia)

They started social media marketing like other companies and ran through it smoothly before Green Peace posted a video, "have a break?" on youtube channel.

The contents of the video posted by Green Peace included that many orangutan are being killed because of the deforestation for the import of palm oil. 

This video was disseminated through various kinds of social media and trigger people to have hostility toward Nestle.

However, they just took a measure of deleting the video

After seeing that action, many people started attack Nestle's facebook page in a rage, making comments about this video, criticizing their cruelty and raising a question about social responsibility of enterprises.

As a result, they failed to communication with customers and lost their trust, leading to decrease in the total sales.

After that controversy, Nestle changed the supplier for palm oil and try to show their efforts to keep environment through many social media channels.